FTC Decides to Close Its Investigation on Hyundai and Their Blogger Outreach...
During Super Bowl XLV, Hyundai hired a PR firm to handle a blogger outreach campaign to build buzz around their Super Bowl commercial. The bloggers were asked to write about the commercial, featuring...
View ArticleDisclose This: How the FTC Has Left Bloggers and Publishers Dazed and Confused
Many bloggers and other content creators do their best to disclose to their audiences when they have received money, gifts, or other special perks that supports the content they make available for...
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